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1 unbranded goods
Englisch-Deutsch Fachwörterbuch der Wirtschaft > unbranded goods
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2 brand acceptance
готовность потребителя покупать лишь какой-то определенный сорт одного и того же продукта Syn: consumer acceptance Ant: unbranded goodsБольшой англо-русский и русско-английский словарь > brand acceptance
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3 generic product
марк. немарочный товар (товар, не имеющий торговой марки; не рекламируется, имеет дешевую упаковку и продается по ценам ниже сходного продукта известной фирмы)Syn:unbranded product, no-name product, generic brand 2), generic 1), white label, white box, anonymous productSee:
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родственный продукт: продукт, который не имеет известного "брэнда", не рекламируется, имеет дешевую упаковку и продается по ценам ниже сходного продукта известной фирмы (напр., кока-кола и многочисленные "колы" неизвестных фирм).
См. также в других словарях:
unbranded — UK US /ˌʌnˈbrændɪd/ adjective MARKETING ► unbranded products do not have a brand name and do not legally belong to a particular company, so any company can manufacture them: »Sales of the supermarket s unbranded goods are down. »US drug… … Financial and business terms
unbranded — UK [ʌnˈbrændɪd] / US [ʌnˈbrændəd] adjective business unbranded goods are not marked with a name of the company that makes them a supermarket selling cheap unbranded goods … English dictionary
unbranded — /ʌnˈbrændəd/ (say un branduhd) adjective 1. (of goods placed on sale) not bearing a manufacturer s label or trademark. 2. (of livestock) not branded …
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